idc promoting food provenance

IDC Limited are a leading provider of food and non-food items across the UK. An essential link in the supply chain, IDC enable the products and services of smaller​ suppliers to reach larger customers, making local supply work on a national scale. Since 1995, IDC have been building a reputation with their customers for value, service and excellent customer care.

Quality and locality are key concerns for IDC and each of their network of over 400 local and regional suppliers and service providers are selected based on the best possible quality for their customers. With a company mantra of ‘Local is better’, minimising food miles and the quality of the product is always front and centre for IDC and means that they and the local suppliers they work with, will always go the extra mile.

content · web · digital

2020

LinkedIn · Twitter · www

idc ltd

content marketing

IDC came to us in August 2019 with a brief to bring their suppliers to life through a series of case studies. Having been under new management for around one year and a new team brought in to overhaul the marketing at IDC, we were brought in to support these efforts.

The website and social media were in the process of a revamp when us started working with IDC and a key element of both of these mediums would be their ‘supplier stories’, sitting under the #SayHello campaign theme.

Many of the suppliers to IDC are small family businesses who focus on high quality produce, local supply and minimising food miles. From farmers of purple cauliflowers and growers of micro herbs to award-winning family butchers and Wiltshire-based dairy farms, each IDC supplier had a unique story to tell – and we were tasked with telling it.

The intention of each case study is to showcase the core value at IDC: ‘Local is better’. By doing business with IDC, customers are supporting smaller businesses, where welfare, environmental concerns and quality matter. IDC are proud to work with these suppliers and ensuring that their customers know why and can share in that pride is important to them.

us set out on visits to those suppliers who had agreed to work with IDC on the project, conducting interviews with them and capturing photo and video content to be shared across IDC social media channels. We then constructed case studies of each supplier, which focused on exhibiting the personality behind the product and emphasising the importance of local supply.

The #SayHello case studies have provided a core narrative across the ‘Our Passion’ section of IDC’s new website, as well as a key social media campaign for the relaunch of the IDC Twitter and LinkedIn channels.

new launch

Following on from this us offered support with a cohesive design concept for a new support system launch that would fundamentally change the way the market worked. In addition, we offered digital support and services with two fast and responsive websites that help customers understand the system.

We are delighted with the feedback from all audiences and are enjoying closer relationships and a greater degree of insight and understanding with both our suppliers and their growers. This is definitely a project which we will be expanding.
Anna Laity Chief Marketing Officer, IDC

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