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Menu-Fresh are a leading provider of food and non-food items across the UK. An essential link in the supply chain, They enable the products and services of smaller suppliers to reach larger customers, making local supply work on a national scale.
Quality and locality are key concerns for Menu-Fresh and each of their network of local and regional suppliers and service providers are selected based on the best possible quality for their customers. With a company mantra of ‘Local is better’, minimising food miles and the quality of the product is always front and centre for Menu-Fresh and means that they and the local suppliers they work with, will always go the extra mile.
Menu-Fresh came to us in August 2019 with a brief to bring their suppliers to life through a series of case studies. Having been under new management for around one year and a new team brought in to overhaul the marketing at IDC, we were brought in to support these efforts.
The website and social media were in the process of a revamp when us started working with IDC and a key element of both of these mediums would be their ‘supplier stories’, sitting under the #SayHello campaign theme.
Many of the suppliers to Menu-Fresh are small family businesses who focus on high quality produce, local supply and minimising food miles. From farmers of purple cauliflowers and growers of micro herbs to award-winning family butchers and Wiltshire-based dairy farms, each supplier had a unique story to tell – and we were tasked with telling it.
The intention of each case study is to showcase the core value at Menu-Fresh: ‘Local is better’. By doing business with Menu-Fresh, customers are supporting smaller businesses, where welfare, environmental concerns and quality matter. Menu-Fresh are proud to work with these suppliers and ensuring that their customers know why and can share in that pride is important to them.
us set out on visits to those suppliers who had agreed to work on the project, conducting interviews with them and capturing photo and video content to be shared across social media channels. We then constructed case studies of each supplier, which focused on exhibiting the personality behind the product and emphasising the importance of local supply.
The #SayHello case studies have provided a core narrative across the ‘Our Passion’ section of the new website, as well as a key social media campaign for the relaunch of the Twitter and LinkedIn channels.
I-curate.co.uk is an instructional website for Menu-Fresh’s exclusive ordering portal.
Developed by Menu-Fresh, the system is for suppliers and customers and can efficiently manage and track orders.
The instructional site is designed for busy people with simple explainers for each stage of the process, both in picture and video format.
Following on from this us offered support with a cohesive design concept for a new support system launch of I-Curate that would fundamentally change the way the market worked. There was a mobile first responsive website that was fast loading and easy to use and navigate.
Behind that was SEO that meant I-curate led in the search rankings.