Prioritising ease of reading, showing empathy and eliminating language that may alienate audiences by inferring biases is essential to crafting your message.
With its origins in the sciences, whole systems thinking from a brand perspective, breaks branding down to discover where it sits within the problems it is trying to solve for each set of customers
Understanding diverse user groups and unexpected interpretations is becoming a core competency for those working to maintain a brand's image, while instigating a broad range of conversations that matter.