The project is a collaborative effort across multiple specialists in the social housing sector, including the Housing Associations Charitable Trust (HACT), who we have worked alongside to design the surveys and the Housing Quality Network (HQN), with whom we have delivered consultations with both sector professionals and social housing residents.
The initial survey, ‘Neighbourhoods & Communities’, was designed and launched in Spring and Summer 2021 with a comprehensive brand awareness and engagement plan to ensure substantial take up for an initiative that was new to the market. A full content strategy was deployed by us, including both paid and organic social media, direct marketing, and animated and written content production.
1,500 survey takers are required in order for the results of these surveys to be of value. In this initial round, almost 4,000 UK social housing residents participated, a number that rose to over 4,100 for the second survey, ‘Community Support & Life After Lockdown’, that was launched in Winter 2021.
As co-authors of the subsequent Resident Voice Index™ reports, we’ve got stuck into the qualitative data analysis, gathering supporting evidence and reaching out to topic experts to bring this unique data to life.
This work fed into the wraparound launch plan for both B2B and B2C audiences, that included blog and editorial content creation, social media, press relations and podcasts.
In its short lifetime so far, the Resident Voice Index™ project has been shortlisted for a Housing Digital Innovation Award for Most Innovative New Product, has garnered interest from the NHF Together with Tenants scheme and has been well received by the sector.
We are looking forward to our continued role in this important project.