GPO Health

how a revolutionary IT company used us to get a clear value message to the US health procurement sector on a high performance website

web · performance · search

GPO-Health was a revolutionary approach to healthcare IT procurement in the US targeting the power of group purchasing organisations. The company’s AI backed approach combined with machine learning algorithms were able to analyse thousands of market rates in near real time, study contract terms and covenants to identify weaknesses and provide material savings and good governance.

This empowered hospitals and healthcare groups to maintain the best technology whilst ensuring that maximum investment is going into patient care.

They wanted to get a complex message across simply and quickly, and as an IT based business they had to demonstrate their performance online. The intention was to raise awareness in the market and drive a simple request a demo CTA to potential customers.

approach

The us team designed and built a lite, quick and high performance website that was fully optimised to ensure it loaded efficiently across all devices. Based on servers in the US, the site was fully structured with search engine optimisation in mind for the American market, connecting in with their social media activity.

Value proposition messaging was impactful and while complex, it cut through the jargon that can often surround with IT companies.

results

The outcome was a site that loaded well within all the Google Page Speed recommendations, further boosting rankings to help it quickly arrive on page one for niche terms, despite being a relatively static and light site. GPO went from launch to growth and is now part of Hunter.

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