The project needed mass market exposure at low cost, so a social-first approach using influencers was adopted. We collaborated with YouTube tutors who had high follower bases, engaging in partner and sponsored videos.
Digital support focused on a web build, international e-commerce capabilities and a strong SEO and social media advertising approach that built and maintained brand presence and led to direct purchases by learners who were willing and able to complete their studies.
This was combined with classic sales approaches, such as 2 for 1 offers, translated landing pages (Spanish/Mandarin/French) and affiliate payments. This was bolstered by our own educational content across social channels, PPC, and social advertising and re-targeting – all with the objective of driving mass traffic whilst aiming for a 2/3% conversion rate.