a short courses business asks us to take an extensive archive of professional courses online
web · e-learning · content · marketing
ELL Business was created by the same team that launched English Language Learning with Oxford University. Having seen the success of online learning through languages, they expanded into the professional development space by acquiring an extensive catalogue of short courses.
The proposition was to market courses individually to learners as well as organisations looking to provide a wide range of learning to meet their insurance and staff development commitments.
The challenge was understanding how to successfully deliver and sell thousands of hours of online learning into a highly competitive marketplace, where learning of all kinds is now at anyone’s fingertips.
ELL Business offers over 100 short courses across a breadth of topics that are relevant for any working professional. From leadership and management to HR, finance, sales & marketing through to soft skills development. The courses are delivered as e-learning and virtual learning.
The acquired content was generic and had been produced in outdated formats and not necessarily fit for purpose. We believed that the course materials needed updating for a modern audience who wanted to consume and learn in a virtual and online environment with a social learning and media friendly approach.
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