sector | devtech
How we supported a high potential MVP become investor ready and market active in under 90 days
CLIENT | sentra
headline
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project details
Product marketing audit
GTM strategy
Website and brand alignment
Messaging and ICP development
Outbound engine build
Partner channel development
Investor readiness planning
Project duration | Ongoing
OVERVIEW
Sentra is a developer first platform tackling one of the most persistent bottlenecks in modern software development, the pain of writing and maintaining unit tests. By automating test generation across multiple languages, Sentra accelerates workflows and reduces technical debt at scale. Their product was already generating strong signals of demand, with clear pain points validated in dev teams and a growing market appetite for intelligent, test related automation. Their website clearly outlined the value proposition, their engineering team had delivered a genuinely impressive MVP and the brand while still early stage was considered, clean and promising. They weren’t looking for help finding product market fit. They were looking to test the route to market and build a structure that would prepare them for growth.
Meet the client
Sentra solves a key pain point in modern software development: the cost and complexity of writing and maintaining unit tests. Their platform automates test generation across multiple languages, accelerating development and reducing technical debt.
PROBLEM
ASDF
Despite strong technical foundations, Sentra faced several go to market (GTM) hurdles common to engineering led startups. Their brand, though visually well executed, lacked a cohesive narrative and messaging system that could work across channels. Without a dedicated marketing lead, there was no infrastructure in place to launch campaigns, capture demand, or run cohesive outbound efforts.
The team needed a pricing model that struck the right balance of being developer friendly on the surface, but backed by investor grade logic at enterprise level. More critically, they required a GTM strategy that could validate demand not in theory, but in practice through real acquisition, live feedback, and measurable signals. If that signal emerged, Sentra had to be operationally and commercially ready. The mandate was clear: take the MVP to market, validate demand, and get Sentra market and investor ready.
approach
ASDF
We began with our Product Marketing Audit to evaluate Sentra’s GTM fundamentals of market definition, brand coherence, messaging, pricing readiness, and customer acquisition capability. What followed was a phased commercial strategy designed to move fast without skipping structural depth.
First, we refined ICPs based on behavioural signals rather than industry verticals, identifying key roles: CTOs and Heads of Engineering under pressure to accelerate delivery, CEOs prioritising product stability, platform team leads responsible for quality metrics, and developers living the pain daily. We mapped this against factors like team structure, CI/CD maturity, and legacy system risk to segment high-fit opportunities. Next, we built a lean but credible TAM/SAM/SOM model to support outreach and give investor conversations a clear commercial logic.
The brand’s visual identity was already strong, so we focused on the messaging layer—rewriting core value propositions, sharpening tone, and relaunching Sentra’s website to reflect product maturity and market readiness.
We then launched a full outbound engine using Apollo, Apify, Clay, and Instantly, enabling the team to identify, enrich, and engage leads across the ICP spectrum with tracked, tailored messaging.
In parallel, we began building a content led inbound strategy tailored to developer search behaviour and real world use cases. This positioned the product centrally as both a discovery tool and educational resource. This work laid the foundation for long term awareness and demand capture, complementing outbound efforts with scalable, intent driven engagement.
next steps
ASDF
Sentra is now live in market with a clear value proposition and a coherent digital presence. Its acquisition engine is active, built to validate demand in real time. Outbound campaigns are reaching key decision makers across sectors and regions with segment specific messaging, while the new website and refined brand language position Sentra as a serious, developer-first SaaS solution.
With this foundation, Sentra has the commercial infrastructure to meet the market on its own terms. Investor readiness work is now underway, with further financial modelling, forecasting, and pitch development shaping the next phase. Our focus has shifted to enabling capital readiness while refining the GTM engine, deepening buyer insight, and operationalising for scale. We remain embedded with the team as they convert traction into momentum and momentum into a fundable, high growth story.
TESTIMONIAL
Devlon Haase
CEO, Sentra
Quote in here
Devlon Haase
CEO, Sentra
