brand strategy + positioning; brand research + development; brand story + activation; brand build + design concepts; brand naming; brand image + identity; logo + brand guide; digital + social branding; brand marketing; brand authority + management + monitoring
marketing strategy + brand positioning; market + competitor research; growth, acquisition + strategy; go to market; internationalisation; digital strategy; budgeting + forecasting
covering the full spectrum from planning to go to market: Above + below the line activities; b2c + b2b; ATL + BTL; digital + search marketing; social media; content marketing; email marketing, online + offline advertising; comms + digital PR; marketing automation
editorial copywriting; blog + guest posts; online SEO ready (H1/H6); listings + products; reviews + FAQs; marketing + promotional writing; thought leadership + research led; house style + content management; copy editing + proofreading
white hat SEO; on + off page; technical + content; SEM; linkbuilding and backlinks; domain authority building; PPC + Adwords; budgeting + management; social advertising; campaign + conversion rate optimisation; lookalike profiling; tracking, analytics + performance monitoring; web build + e-commerce; web maintenance & security;
audit + analysis; listening + monitoring; content planning + creation; posting strategies; community management; profile + page management; social advertising; influencer outreach; analytics + performance monitoring
media relations; press release writing + distribution; reputation monitoring + management; internal comms + employee relations; community relations; guest posting; influencer outreach; digital pr + influencer outreach
benchmarking + baselining; on-site analytics + conversion rate optimisation; user journey analysis; search performance analysis; domain authority + keyword monitoring; social analytics: sentiment analysis + audience perception; emerging threat + risk monitoring